We've seen the frustration.
We built the fix.
Daedalus was founded by a group of longtime HubSpot partners who got tired of watching great companies struggle to get value out of a platform they'd invested in. So we built something better.
Why we exist
HubSpot is a powerful platform.
Getting it right shouldn't take months.
Between us, the founders of Daedalus have completed hundreds of HubSpot implementations across every industry, company size, and use case imaginable. We've been in the strategy calls, the late-night Slack threads, the post-launch audits where everything had to be rebuilt.
And we kept seeing the same pattern: companies would sign the contract, get excited about what HubSpot could do for their business — and then spend the next three to six months waiting for it to actually work. Waiting on agency timelines. Waiting on revisions. Watching their investment sit idle while the team grew more skeptical of the whole thing.
The problem wasn't HubSpot. The problem was the implementation layer — slow, manual, inconsistent, and priced out of reach for many of the businesses that needed it most.
We knew exactly what a great implementation looked like. We just needed to encode that knowledge and make it available in minutes, not months.
What we bring
Unique specialties.
One unified approach.
Each founder brings a distinct discipline. Together, they cover every dimension of what makes a HubSpot implementation actually work for a business.
Business Analysis
Deep fluency in how revenue teams actually operate — from pipeline architecture to sales motion design. We know the right questions to ask, and we've encoded the answers into Daedalus.
Marketing Psychology
We understand how buyers move and what makes marketing automation actually convert — not just fire. Lead scoring logic, nurture sequencing, and lifecycle stages built with behavioural intent.
AI & Technology
Practitioners at the intersection of modern AI and CRM architecture. We've seen what AI-assisted tooling can — and can't — do well. Daedalus is built around the use cases where it genuinely changes outcomes.
Integrations
HubSpot rarely lives in isolation. We have hands-on experience connecting it to the tools businesses depend on — from payment platforms to communication tools to custom data pipelines.
The problem we kept seeing
Great investment.
Slow time to value.
We've worked with dozens of companies who made the decision to invest in HubSpot with real conviction — and then spent months in limbo before the platform started delivering anything meaningful.
Agencies were expensive and slow. Freelancers were inconsistent. Internal teams didn't have the specialised knowledge to get it right the first time. Every implementation started from scratch. Every team had to rediscover the same best practices.
Meanwhile, the companies paying for HubSpot were watching that investment sit idle — growing frustrated, losing confidence, and sometimes abandoning the platform entirely before it ever had a chance to work.
We decided the answer wasn't to hire more consultants. It was to codify what great looks like and make it instantly deployable — for anyone.
- 6–12 week implementation timelines
- $10k–$30k+ agency retainers just to get started
- Inconsistent output quality across consultants
- Rebuilding the same foundations on every engagement
- Customers losing faith before launch day
- Live, best-practice portal in under 30 minutes
- Fraction of the cost with no compromise on quality
- Consistent output — encoded from hundreds of implementations
- Reusable blueprints that compound over time
- Customers see value before they finish their first coffee
Our commitment
We're partners, not just a product.
Because we've sat on the other side of this — running implementations, managing client relationships, and fielding the calls when things didn't go right — we understand what's actually at stake. Daedalus isn't built to automate mediocrity at scale. It's built to make the right way to implement HubSpot the easiest way.